Cell Phones Popping Popcorn?

This is your brain, this is your brain on cell phone?

This has gone "viral" all over YouTube with millions of hits in the last few days, and there are a bunch of versions from different countries. PC World Magazine has the scoop:

The headset's out of the bag and one company scored big with their viral videos. The videos -- and I'm still convinced they were brilliantly edited -- were produced by LastFools, a marketing firm in Paris. They seem to say that if you were dumb enough to grab some friends and try to pop corn with your cell phone, and it didn't work, don't blame -- or sue -- us.

Snoops.com have an even stronger smack-down. Still, this was a brilliant marketing scheme that clearly worked. Hats off.